Twitter has been talking with brands for several months, Marketing Magazine says, citing agency sources. O2, Vodafone, Sky and Sony will be the first to take advantage of Twitter’s promoted tweets, trends and accounts.
While the details of the deals are unknown, one source claims Twitter is currently selling ad bundles and asking for six figure investments.
According to another source, Twitter may also sell regional ads in addition to country-specific promotions.
Twitter started offering ads in the U.S. in April 2010 and has been slowly expanding the program ever since.
This summer, Twitter started showing promoted tweets in users’ streams, but only to users who actually follow the brand sending the tweets. Last week, All Things D said Twitter plans to expand that idea by showing ads based on users’ interests, regardless of whether they follow a certain brand.