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Indian Village Changes Its Name to SnapDeal.com Nagar

Indian Village Changes Its Name to SnapDeal.com Nagar

A village in northern India has changed its name from that of a god to SnapDeal.com Nagar. The tiny town had good reason to, because SnapDeal, India’s version of Groupon, provided it with fresh water.

SnapDeal’s founder Kunal Bahl wanted to do something good with his company’s burgeoning profits, so like Bill Gates and his philanthropic efforts, the 28-year-old CEO looked for an opportunity where he could have the most bang for the buck.

His answer? Water. He found out that a mere $5,000 would install 15 hand pumps that would make it so the villagers wouldn’t have to walk nearly two miles just to get clean water. The result was life-changing, Bahl told CNN.

The villagers were so grateful for the SnapDeal.com-branded pumps distributed throughout the city, they decided to change the name of their village, formerly known as Shiv Nagar (named after the Hindu god Shiva), to SnapDeal.com Nagar.

Kunal Bahl hints at more such philanthropy in the works by his bustling New Delhi-based business, the largest daily deal retailer in India, according to the SnapDeal.com blog. When asked if this was a marketing or PR gimmick, he replied,

“All we can say is that time will show our commitment to this project and even the things we do in the future. You need not be a multibillionaire company to make a change in society around you. This project was not about the power of money but the intent and efforts which our team took to give this dream alive. Even if one small company takes inspiration from this, we will feel our efforts have borne fruit.”

A village in northern India has changed its name from that of a god to SnapDeal.com Nagar. The tiny town had good reason to, because SnapDeal, India’s version of Groupon, provided it with fresh water.

SnapDeal’s founder Kunal Bahl wanted to do something good with his company’s burgeoning profits, so like Bill Gates and his philanthropic efforts, the 28-year-old CEO looked for an opportunity where he could have the most bang for the buck.

His answer? Water. He found out that a mere $5,000 would install 15 hand pumps that would make it so the villagers wouldn’t have to walk nearly two miles just to get clean water. The result was life-changing, Bahl told CNN.

The villagers were so grateful for the SnapDeal.com-branded pumps distributed throughout the city, they decided to change the name of their village, formerly known as Shiv Nagar (named after the Hindu god Shiva), to SnapDeal.com Nagar.

Kunal Bahl hints at more such philanthropy in the works by his bustling New Delhi-based business, the largest daily deal retailer in India, according to the SnapDeal.com blog. When asked if this was a marketing or PR gimmick, he replied,

“All we can say is that time will show our commitment to this project and even the things we do in the future. You need not be a multibillionaire company to make a change in society around you. This project was not about the power of money but the intent and efforts which our team took to give this dream alive. Even if one small company takes inspiration from this, we will feel our efforts have borne fruit.”

Graphics courtesy SnapDeal.com

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19 Comments
    1. Like the sentiment, but unfortunately all the logos everywhere make this just look like a cheap PR trick.

      • I normally would agree with you, but considering the fact that the actual act was, by and large, much more significant than the benefits from publicly doing so makes me think that the intentions here are wholeheartedly sincere. And once again, even if this is for good press, as long as the company has a solid foundation in general like this, the image should be consistent from all angles. That’s where many PR stunts fail: if an organization is not known for social good – or worse, is known for the opposite – then it may do nothing for them.

    2. I still not understand Why all good media channels carrying this stupid news over a period last one week in series. World is so stupid.

    3. @matt clark: agreed there is a PR angle in the campaign but how many companies even think of social good with their profits? snapdeal is doing a great job with this campaign,and if they get some PR buzz,they deserve it.

    4. SnapDeal.com’s philanthropy is undignified.

    5. I don’t see any wrong in receiving a little, or a lot of positive PR through bringing water to a village that did not have such a luxury. Most people take life giving necessities completely for granted. A man who has become very successful takes very valuable time out of his life to make a change and as a whole, we don’t see anything but greed. I praise his efforts no matter how large or small, regardless of the intentions.

    6. Hats off for SnapDeal. I must say Good thought gets Good Reward. When i got this news, i felt stunned by the reward given by the villagers. SnapDeal you did a great Job.

    7. PR or not they’ve helped those people

    8. Beautiful gesture…the fresh water..not the name..

    9. again…the internet is taking over..

    10. wah wah!!! snapdeal.com nagar 😀

    11. the 28-year-old CEO looked for an opportunity. His answer? Water. He found out that a mere $5,000 would install 15 hand pumps that would make it so the villagers wouldn’t have to walk nearly two miles just to get clean water. The result was life-changing.

    12. find best deals in india just connect with http://www.dealsonline4u.com. best in computers deals, restaurant deals, hotels deals, holiday deals, appliances deals, electronics deals. zym deals, health & beauty deals, toys deals, gifts deals, books deals, all deals in one site
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    13. Fantacstic work by Snapdeal team. We should appreciate the work.

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